What really helps a brand shine when there are so many choices out there? People usually talk about great products or flashy ads, but something tiny can matter even more: the name itself. Believe it or not, names that sound soft and girly often give companies a real boost. Big names everyone knows, like Nike, Coca-Cola, and Disney, actually have this kind of gentle, feminine ring to them. So does a girly-sounding name actually help sell more stuff today? New studies say yes, quite a lot. A name that feels warm and friendly can quietly push a brand way ahead of the others.